The biggest challenge facing Google+ (that nobody is talking about)

Google+ faces dozens of major challenges as it tries to break into the social networking world. Facebook is a fierce and aggressive competitor now that just broke the 3/4 of a billion users mark. Google’s reputation based upon past social attempts is tarnished. A large portion of those who will be social networking in the next year are already doing so – there just aren’t a ton of people who are still “on the fence.” These are big, but there’s a subtle challenge that Google has created for itself that is overlooked but still extremely important. Perhaps it’s not as big as the challenge of trying to launch a social network in 2011 (sort of like trying to come back in the 4th quarter of a football game down 5 touchdowns), but it’s worth noting. The name, while catchy as some think it is, is hard to make into a verb.

• When you search, you “Google it.”
• When you’re saying something pointless in 140-characters or less, you “Tweet it.”
• When you have a picture of a friend passed out on the sofa with pictures drawn on his face with a black marker, you “Facebook it.”

Are we going to “plus it” when we post something to Google+. Currently, you share on Google plus, but unfortunately that’s just too generic to make a difference. Compare:

1. “Are you going to share that on Google plus?”
2. “Are you going to Facebook that?”

If you’re thinking it’s no big deal, you may be right. More people say “I posted it on Facebook” rather than “I Facebooked it” but the sheer fact that the name has been converted unofficially to a verb is strong from a psychological perspective. It may not be an earth-shattering, game-changing challenge, but it’s a challenge nonetheless and nobody’s talking about it (until now). Will this pose a problem for the success of Google+?