TikTok Returns to App Stores in the US and the Ownership Battle Continues
The odyssey of TikTok in the United States has been an exciting reality show with a high stakes infused series of courtroom battles and political backroom dealings along with last minute plot twists in between. A month-long disappearing act has made its grand re-entry to app stores of the U.S, however the drama might not be over yet. With concerns over national security, executive orders, and the prospect of U.S ownership looming, the events of the TikTok saga continue to unfold like a binge worthy series.
TikTok returns to the app stores in the United States, marking yet another chapter in its motto to survive. For nearly a month, the highly hyped short-video app, TikTok, was not available for download. Then, it re-entered the U.S today when Apple and Google reinstated it in their respective app stores. This follows the temporary ban earlier on national security grounds. Similarly, other apps of ByteDance, including the video editor CapCut and social media platform Lemon8, were also restored. However, without certainty as to whether it is going to be bought by one of the many incoming tech giants waiting in line for the apparent bidding war, the app’s future hangs in the balance.
TikTok’s Ban:
Government scrutiny of TikTok has been ongoing in the U.S for several years, with concerns related to national security risks from China’s ownership of ByteDance. In 2024, former President Biden signed a law requiring that by January 19, 2025, ByteDance has to dissociate from operating TikTok in the U.S or see the app outlawed altogether.
The law threatened significant financial penalties against any app store operators who failed to comply with it, resulting in Apple and Google pulling TikTok from their platforms. ByteDance tried to challenge the ruling, but on January 17, the Supreme Court reaffirmed the law making an obligation for TikTok to find a non-Chinese buyer or be permanently banned in the United States.
Trump’s Order and TikTok’s Return:
However, things turned around on January 20 when the newly elected President of the U.S, Donald Trump, signed an executive order putting the ban on hold for 75 days. This afforded ByteDance further tried to find a buyer for TikTok’s U.S operations, thus renewing support for the application from service providers like Oracle.
That is not the end of the road, rather the Apple and Google postponed TikTok’s return to their stores on account of uncertainty about the legal penalties that would be imposed under the law’s deferral. This makes a rather different situation for those users who had installed TikTok would be able to continue to use it, whereas others who uninstalled it would not be able to download it again. Thanks to the immediate tech industry response regarding potential U.S ownership of TikTok, the long-standing competitor of short video-sharing apps is witnessing one of the greatest upsurge of all time.
Of course, Trump would have the government owning 50% of the stake jointly with partner companies and setting up, as part of the deal, a sovereign wealth fund for the possible purchase of TikTok’s U.S operations, supposedly, Oracle and Microsoft are notable contenders for the acquisition. On the other hand, TikTok enemies have been aggressive in squeezing the situation. Social platforms such as X and Bluesky have introduced specific vertical video feeds to appeal to TikTok users, while Meta announced that it would develop a video-editing app for CapCut competition.
TikTok’s Popularity and Beyond:
As it stands in the year 2023, TikTok remains one of the most popular apps in the world in the United States. According to analytics company Sensor Tower, in 2022, it was the second most downloaded app in the U.S, with 52 million downloads. While the immediate future of TikTok in the U.S seems secured, its long term future depends on whether ByteDance would negotiate a sale to please regulators.
There is little doubt that the app’s popularity will be affected by all these factors, but more by how the company, U.S regulators, and future investors move forward as they all navigate through what will be a complex political and legal maze. All eyes will be on negotiating drama between ByteDance, U.S tech giants, and the federal government as time runs out with the 75-day extension. The one thing absolutely certain is that this is not the final twist, and the world will wait to see what happens next with the effects of this latest change in TikTok.
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