As content marketing becomes an increasingly significant part of the digital marketing arsenal, it it brings with it new opportunities, both allowing marketers to expand beyond traditional approaches to advertising and tap into new revenue channels. However, it also comes with a downside, as digital marketers are becoming increasingly overwhelmed by the number of channels they have to create engaging content for and manage.
District-based TrackMaven, the maker of software that allows companies to track competitors’ marketing efforts, has raised $6.5 million from New Enterprise Associates and other investors, executives announced Tuesday. Founder Allen Gannett said the Series A round will allow the start-up to grow its employee headcount from 15 to 50 over the next year, adding positions in both sales and product development. “Right now we’re in the process of looking for a new office,” Gannett said in an interview. “We’re going to stay in downtown D.C. and through the year we’ll launch a lot of interesting, new, secret products and features.”