“You are what you browse” might just be Twitter’s new mantra, as the micro blogging and social media platform is looking for a new way to deliver ads which are relevant and not be a pest to your mobile experience.
In July we previewed a way to tailor ads for users and a way to drive better performance for our advertisers. After testing this for several months, today we are announcing the global availability of tailored audiences—a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages.