Twitter is definitely trying to make a statement before going public. In the continued push for success and pre-IPO buzz, Twitter announced that they have formed partnerships with Comcast and NBCUniversal.
Twitter is making huge strides in entering the TV market. Fresh off of the first Nielsen/Twitter TV report, the social media microblogging site has announced a partnership with Comcast and NBCUniversal that will bring social TV features to eligible cable subscribers.
The first tangible feature out of this partnership is “See It” a feature for Comcast Xfinity subscribers that promotes content discovery via Twitter Feed. For example, while perusing the News Feed a user will be able click the See It button online, activating a menu of options, including tuning in to live TV or setting a DVR. Customers will also be able to set reminders for shows, start an On Demand movie or even buy theater tickets through Fandango.