Google has acquired video advertising company mDialog in a bid to provide more high quality video options to its advertisers. The Internet giant plans over time to work with the mDialog team to include their technology and expertise into its DoubleClick product suite for advertisers. Nothing will change for mDialog’s customers immediately, it added. In a Google+ post, Google said that it and mDialog are committed to offering more ways for publishers “to monetize live, linear and on-demand video content across all screens.” The financial terms of the deal were not disclosed. With US headquarters in San Francisco, mDialog works with media companies in North America to manage, deliver, and measure video advertising across a variety of IP-connected devices, including Apple’s iPad and iPhone, Android devices and the Xbox, it said on its website.
Google today announced that it has acquired video advertising company mDialog. In a post on Google+, the company said that it will “work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite,” helping publishers on DoubleClick (which was a Google acquisition) monetize their video content. The company pointed to Partner Select, its recently announced programmatic marketplace for video ads, as another example of how it’s investing in “helping brands connect with high-quality video content.” mDialog was founded nearly a decade ago and raised $8 million in funding, most recently ina Series A led by Blackberry Partners Fund. Through its Smart Stream Platform, mDialog says it can integrate with existing ad tech to deliver videos to a number of devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku, and Xbox. mDialog said on its website that it will continue to work with its existing customers with “no immediate changes.” A Google spokesperson, meanwhile, said the company is not disclosing the acquisition price or commenting beyond its initial post.