We knew it was coming and now it’s here. Will Facebook mobile video ads be a benefit or a blight to our news feeds?
Facebook continues to roll out enhancements to its advertising options, particularly on the mobile side, announcing Monday that mobile applications can now be promoted via cost-per-action buying, and videos can now be included in creative for ads promoting mobile apps.
The social network said the two new features will be rolled out to developers and advertisers that are measuring app installs over the next several days.