Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to the Internet giant’s string of acquisitions designed both to get talent and access to new technologies and services. In this instance, Vizify in Portland, Oregon, will be closing down the service and refunding its paid customers. From Wednesday, Vizify will not be accepting new users, the startup wrote on its website.
Yahoo today acquired visual identity platform startup Vizify for an undisclosed sum, closing a deal that has been in the works for months. Founded by Todd Silverstein, Eli Tucker, and Jeff Cutler-Stamm in 2011, the service will be shutting down for existing Vizify bioholders and accounts. “Since last summer, we’ve been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain,” the Vizify team explains. “As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day.”