They were the go-to device for anyone in the civilized world who wanted to be successful. They smelled like good business and walked like a superior being. Now, they’re being sold for pennies on the dollar. What can businesses take away from the meteoric rise and catastrophic fall of the mobile trailblazer?
The implosion at BlackBerry has been stunning. Back in 2008, the company had a market value of over $80 billion. As of now, it’s only $4.3 billion. In fact, over the past three years, the company’s market share in North America plunged from about 70% to a meager 5% (according to IDC).
OK, then what are the lessons? Well, to answer this question, I reached out to some tech pros. Here’s what they had to say: