Today is a great day for tech and design coming together. This one’s a bit of advertising. You’re already looking at it, so I may as well just ask outright: is this not the most clever packaging for a pair of earphones you’ve ever seen? If you answer no, you are clearly a soulless husk of a person, content with your suffocating silence. You’re horrible. Get out. Just, get out. Anyway, the design is by ad agency Scholz & Friends in Germany, and their goal was to ‘attract new target groups’ for Panasonic’s music tech products. Imagine seeing these on a wall of headphones at Best Buy. I’d say Scholz and his friends have more than achieved their task. Simply brilliant.